Rob’s Story

18 Oct
2013

Chapter 10

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Written by: Son of Ander
So finally I had the music, music video, website and marketing plan and was ready to go. The pre-launch was on the 12th of August, the advertising campaign was running and I had sent emails to all the radio stations, bloggers and magazines with my press kit, telling them about
11 Oct
2013

Chapter 9

Rubio
Written by: Rob Anderson
Now that the music was done, the website and logo were being designed and the music video was being edited, the next step was my marketing plan. I thought of many different ideas but finally decided on: “Think you can fance (face dance)?” I wanted people to interact with the
03 Oct
2013

Chapter 8

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Written by: Rob Anderson
Time to shoot the music video. I was excited to shoot the music video with Janine and her team. I knew it would be fun and was looking forward to performing on the music video. The first day we shot the band performance at a lighting studio where there were
26 Sep
2013

Chapter 7

kablooey
Written by: Rob Anderson
I called up some old school mates, Andrew and Richard who own a web design company called Kablooey Studios. I asked them to design my website, logo and all digital media. They were keen to work on the task as it was different and something fresh. They started working on
19 Sep
2013

Chapter 6

outland films
Written by: Rob Anderson
I started calling different production companies and told them about my Fancing idea and how I wanted to incorporate the music video into my Fancing campaign. I filtered through a lot of different agencies and finally met up with Janine and Jolyon from Outland Films. We sat down and I
12 Sep
2013

Chapter 5

Chapter 5 blog
Written by: Son of Ander
When I got home I played the tracks to family and friends and told them about Fancing. They all thought it was a good idea to promote the band by creating a hype with the Fancing campaign. I then put pen to paper and started working out my band plan.
05 Sep
2013

Chapter 4

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Written by: Rob Anderson
I went back to the hotel and had a listen to the track, City light. I was staring at my notebook screen with my headphones on in a daze, after spending the whole day in the studio. When I looked up there was a big mirror in front of me.
29 Aug
2013

Chapter 3

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Written by: Rob Anderson
Then I sent the tracks to Jacques from Audio Cabin Studio who is a very talented musician and record producer. Jacques and Gavin worked on the tracks for months sending me the recordings. I would then take a listen and would suggest some changes. We were all pretty happy about
22 Aug
2013

Chapter 2

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Written by: Rob Anderson
Last year I moved to a new town and decided it was time to start a new band. I met up with some great guys but no one was really committed so I moved to plan B. I called up a good friend of mine, Gavin and told him I
15 Aug
2013

Chapter 1

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Written by: Rob Anderson
Hi, I’m Rob Anderson and for the next couple of weeks I will be explaining to you how Son of Ander formed and how ‘Fance’ came about. For the past few years I have been itching to start singing again as it has been my passion from a young age.
site by Kablooey Studios.